Sports footwear and apparel is a highly crowded, billion-dollar industry. Legacy brands and retailers have historically dominated, but a growing segment of manufacturers investing heavily in direct-to-consumer digital channels is increasing the competition even more.
As a digital marketing platform with a highly engaged audience of sports parents shopping for themselves and their kids, FlipGive has become a highly coveted eCommerce channel for the sports vertical. As new sports advertisers join FlipGive, the challenge lies in maintaining a healthy departmental mix of large legacy brands and retailers, niche players and up-and-comers, while driving meaningful sales growth for all.
The FlipGive account team developed customized marketing plans with multi-channel placements across a full funnel of inventory including onsite, in-app and outbound. In addition to mass audience seasonal promotions, targeted promotions were deployed to custom audiences as a way to drive further incrementality.
By working closely with all merchants across a category and providing flexible promotion and investment options, FlipGive is able to help advertisers no matter the size or type successfully reach their own specific growth objectives and ROAS targets.
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