Sports footwear and apparel is a highly crowded, billion-dollar industry. Legacy brands and retailers have historically dominated, but a growing segment of manufacturers investing heavily in direct-to-consumer digital channels is increasing the competition even more.
As a digital marketing platform with a highly engaged audience of sports parents shopping for themselves and their kids, FlipGive has become a highly coveted eCommerce channel for the sports vertical. As new sports advertisers join FlipGive, the challenge lies in maintaining a healthy departmental mix of large legacy brands and retailers, niche players and up-and-comers, while driving meaningful sales growth for all.
The FlipGive account team developed customized marketing plans with multi-channel placements across a full funnel of inventory including onsite, in-app and outbound. In addition to mass audience seasonal promotions, targeted promotions were deployed to custom audiences as a way to drive further incrementality.
By working closely with all merchants across a category and providing flexible promotion and investment options, FlipGive is able to help advertisers no matter the size or type successfully reach their own specific growth objectives and ROAS targets.
Brands and retailers - talk to a FlipGive specialist to unlock sales and shopper loyalty right away!
If you're a club, league or association looking for fundraising or banking apps for your teams, check out FlipGive's clubs & leagues solution.
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