How 4 top sporting brands stood out by giving back

Sports footwear and apparel is a highly crowded, billion-dollar industry. Legacy brands and retailers have historically dominated, but a...
Elizabeth Houde
September 2020

Challenge

Sports footwear and apparel is a highly crowded, billion-dollar industry. Legacy brands and retailers have historically dominated, but a growing segment of manufacturers investing heavily in direct-to-consumer digital channels is increasing the competition even more.

As a digital marketing platform with a highly engaged audience of sports parents shopping for themselves and their kids, FlipGive has become a highly coveted eCommerce channel for the sports vertical. As new sports advertisers join FlipGive, the challenge lies in maintaining a healthy departmental mix of large legacy brands and retailers, niche players and up-and-comers, while driving meaningful sales growth for all.

Solution

The FlipGive account team developed customized marketing plans with multi-channel placements across a full funnel of inventory including onsite, in-app and outbound. In addition to mass audience seasonal promotions, targeted promotions were deployed to custom audiences as a way to drive further incrementality.

By working closely with all merchants across a category and providing flexible promotion and investment options, FlipGive is able to help advertisers no matter the size or type successfully reach their own specific growth objectives and ROAS targets.

Results

Iconic Sporting Brand

A multi-year partnership with FlipGive with evergreen top commission has helped this iconic sporting brand scale its direct eCommerce channel with over $7 million in sales and $750,000 given back to youth sports teams.

Specialty Athletic Brand

Over the past 3 years, this specialty athletic brand known for its footwear has invested top commission in select markets during peak seasonal events to increase market share.

Leading Sports Retailer

This leading US sports retailer has coupled CPA increases with quarterly flat fee investments to drive incremental YoY GMV growth.

Coming Soon - FlipGive Team Store

Launching July 2020, the FlipGive Team Store helps coaches and team managers purchase everything they need for the team all season long - apparel, equipment, dining and entertainment, travel, gifts and more. The team earns cash back with every purchase, helping to reduce the overall cost to play for all.

Get Started

If you’re ready to tap into group spending power and inspire loyalty by giving back, contact your FlipGive Account Manager today.

About FlipGive

FlipGive is a digital marketing platform that uses the power of team funding to help brands win new customers and maximize lifetime value.Through online and in-store purchases, groups of parents fund their kids sports and activities through everyday shopping. By giving back to your most valuable customers and what matters most to them, FlipGive elevates your brand, helping you stand out from the crowd while driving measurable ROI and brand goodwill.

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Talk to a FlipGive specialist today. We make it easy to get started.

Adelaide Neto
Indigo - Performance & Partnership Marketing Manager
"FlipGive is one of our Top 10 publishers and Top 3 for YoY sales growth. I love that Indigo is driving sales by giving back to local communities and families."
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