The visionary marketers at Home Hardware were looking for a way to strengthen their commitment to the community and build deeper, more meaningful relationships with customers and employees while driving strong sales growth and efficient ROI.
FlipGive’s Return to Sport Matching Grant program was a unique turnkey marketing program that helped Home Hardware bring profit and purpose together. As Presenting Sponsor of the nation-wide Matching Grant, Home Hardware helped over 500 youth sports teams get back in the game after being sidelined by COVID-19. By investing in over $70,000 in grassroots community givebacks to teams, Home Hardware renewed its commitment to help young people play the games they love and deepened its connection to a community of premium customers who rallied their support together and spent more with a brand that gave back.
"We're lucky to be one of 500 teams supported by FlipGive and Home Hardware. The Home Hardware Return to Sport Matching Grant has lifted young athletes and communities across Canada, taking us from the sidelines of a pandemic, back to the fields, rinks, and courts where we belong so we can make the greatest comeback of all. Home Hardware is a truly Canadian company, renewing its commitment to break down barriers so young people like us can play the games we love – and we're forever grateful to them."
– Oshawa Lady Generals Hockey Team, Oshawa, ON
This 16-week omnichannel marketing campaign included branded sponsor placements across the entire customer journey: awareness, interest, decision, action. Results were exceptional demonstrating that grassroots community givebacks are a unique and proven way to drive acquisition, loyalty and long-term brand value:
Brands and retailers - talk to a FlipGive specialist to unlock sales and shopper loyalty right away!
If you're a club, league or association looking for fundraising or banking apps for your teams, check out FlipGive's clubs & leagues solution.
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