Black Friday, Cyber Monday, and the holiday shopping season typically drive a 40% increase in sales volumes, making November and December the busiest shopping season of the year. Brands and retailers often spend the entire year planning for this season, mapping out steep discounts and dramatic sales in an effort to catch the attention of holiday shoppers.
This year, with an unprecedented global pandemic and economic recession showing no signs of slowing down, consumers will have even less money to spend. With tighter overall marketing budgets, brands will be forced to think creatively about how to stand out and unlock holiday shopping dollars from their most valuable customers.
Instead of traditional holiday deals and discounting that work for in-the-moment conversions, is there a cost-effective way for brands to get noticed that leads to long-term brand loyalty and value-creation?
By helping parents offset the high cost of kids sports and activities every time they shop, FlipGive helps brands build meaningful connections with every customer purchase. Instead of deeper discounting that leads to brand erosion, brands on FlipGive acquire loyal customers for life by giving back. This strategy works particularly well during the busy holiday shopping season, when philanthropy is top of mind for brands and consumers alike.
FlipGive’s 2019 holiday shopping season was evidence of this winning strategy. Stellar results proved that higher give backs, along with cross-channel placements during prime holiday shopping events, helped these brands triple sales, win new and loyal customers, and generate invaluable brand goodwill - all without having to provide further discounts.
After learning more about each of their objectives, FlipGive tailored a cross-channel promotional plan for these brands with premier placement in key holiday promotions starting in late October.
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