How 3 brands increased demand during a late summer shopping surge

Though many families start back-to-school shopping earlier in the summer, plenty of parents still have a lot left to buy in late August...
Elizabeth Houde
July 2021

Challenge

Though many families start back-to-school shopping earlier in the summer, plenty of parents still have a lot left to buy in late August. FlipGive’s brand partners were looking for a way to drive demand during this late summer shopping surge without having to provide deep end-of-season discounts.

Solution

For the last two weeks of August, FlipGive ran a Bonus Give Event celebrating brands giving back more through a limited-time increased CPA and/or flat fee investment.

Because every dollar earned on FlipGive helps offset the high cost of kids sports and activities, our busy moms and dads have a strong motive to shop with brands who give back more.

In fact, FlipGive members are 85% more likely to shop with brands who give back to their kids sports and activities, and 70% likely to spend MORE with those brands.

It’s no surprise that a higher give back along with cross-channel placements during this two-week event helped these brands increase sales, customers and invaluable brand goodwill.

Results

After learning more about each brand’s objectives, FlipGive tailored a cross-channel promotional plan for the two week Bonus Give Event.

Iconic Canadian Apparel and Leather Goods Brand

By doubling their CPA, this iconic Canadian brand was given HERO placement in the storefront, blog, as well as a series of push notifications.

Canada's Biggest Bookstore

With a top variable commission rate and flat fee spend, this retailer’s promotion package featured cross-channel mass and targeted placements, including weekly emails.

Popular Restaurant Chain

This popular restaurant chain increased their CPA to 12% and earned feature placements throughout the Bonus Give Event cross-channel promotions.

Driving Sales and Loyalty by Giving Back

Together, these 3 brands gave back $18,381, helping over 2,000 families fund their kids’ sports and activities.

Get Started

If you’re ready to unlock sales and shopper loyalty through community givebacks contact a FlipGive sales specialist today. 

About FlipGive

FlipGive is the shopping rewards app for families that unlocks sales and shopper loyalty through community givebacks. We partner with some of the world’s leading brands, using personalized rewards to connect with shoppers and inspire deep-rooted brand loyalty at meaningful moments in the shopper journey. 

With hundreds of millions of dollars in incremental sales, $25MM in community givebacks, and countless goodwill stories generated to date, we’ve become an impactful and efficient marketing tool to unlock the full power of shoppers’ wallets and their stories. 

Latest Posts

Get in touch

Talk to a FlipGive specialist today. We make it easy to get started.

Adelaide Neto
Indigo - Performance & Partnership Marketing Manager
"FlipGive is one of our Top 10 publishers and Top 3 for YoY sales growth. I love that Indigo is driving sales by giving back to local communities and families."
Thank you!
Your submission has been received and a FlipGive specialist will be in touch shortly.
Oops! Something went wrong while submitting the form.