How 3 brands increased demand during a late summer shopping surge

Though many families start back-to-school shopping earlier in the summer, plenty of parents still have a lot left to buy in late August...
Elizabeth Houde
September 2020

Challenge

Though many families start back-to-school shopping earlier in the summer, plenty of parents still have a lot left to buy in late August. FlipGive’s brand partners were looking for a way to drive demand during this late summer shopping surge without having to provide deep end-of-season discounts.

Solution

For the last two weeks of August, FlipGive ran a Bonus Give Event celebrating brands giving back more through a limited-time increased CPA and/or flat fee investment.

Because every dollar earned on FlipGive helps offset the high cost of kids sports and activities, our busy moms and dads have a strong motive to shop with brands who give back more.

In fact, FlipGive members are 85% more likely to shop with brands who give back to their kids sports and activities, and 70% likely to spend MORE with those brands.

It’s no surprise that a higher give back along with cross-channel placements during this two-week event helped these brands increase sales, customers and invaluable brand goodwill.

Results

After learning more about each brand’s objectives, FlipGive tailored a cross-channel promotional plan for the two week Bonus Give Event.

Iconic Canadian Apparel and Leather Goods Brand

By doubling their CPA, this iconic Canadian brand was given HERO placement in the storefront, blog, as well as a series of push notifications.

Canada's Biggest Bookstore

With a top variable commission rate and flat fee spend, this retailer’s promotion package featured cross-channel mass and targeted placements, including weekly emails.

Popular Restaurant Chain

This popular restaurant chain increased their CPA to 12% and earned feature placements throughout the Bonus Give Event cross-channel promotions.

Driving Sales and Loyalty by Giving Back

Together, these 3 brands gave back $18,381, helping over 2,000 families fund their kids’ sports and activities.

Get Started

If you’re ready to tap into group spending power and inspire loyalty by giving back, contact your FlipGive Account Manager today.

About FlipGive

FlipGive is a digital marketing platform that uses the power of team funding to help brands win new customers and maximize lifetime value.Through online and in-store purchases, groups of parents fund their kids sports and activities through everyday shopping. By giving back to your most valuable customers and what matters most to them, FlipGive elevates your brand, helping you stand out from the crowd while driving measurable ROI and brand goodwill.

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