How 3 brands drove over 70% increase in sales during back-to-school

Parents spent $27.8 billion on back-to-school shopping in 2019 in the U.S. alone. With clothing and accessories, school supplies and...
Elizabeth Houde
September 2020

Challenge

Parents spent $27.8 billion on back-to-school shopping in 2019 in the U.S. alone. With clothing and accessories, school supplies and electronics making up the top spending categories, these brands needed a way to stand out during the second busiest shopping season of the year.

Solution

These 3 leading brands saw the unique opportunity with FlipGive.

Not only was FlipGive's audience perfectly aligned to the target for back-to-school shopping - busy moms and dads - it allowed these brands to tap into the spending power of groups. Each FlipGive team brings an average of 15 engaged parents onto the platform to shop.

Rather than offering discounts, coupons or cash back to deal seekers, FlipGive helped these brands drive incrementality by giving back to their customers and what matters most to them: their kids. In turn, these brands gained new and loyal customers for life.

Results

After learning more about each brand’s objectives and back-to-school promotions, FlipGive tailored quarterly placement plans for the shopping season.

Popular General Retailer

With a flat fee budget and CPA+ increase, this popular general retailer’s promotion package featured cross channel mass and targeted placements in seasonal campaigns and promotions during the busy back-to-school season.

Leading Electronics Brand

With a flat fee budget and top variable commission rate, this leading electronics brand had feature placements in FlipGive’s app, storefront and weekly emails. To stand out even more, this brand sponsored a Back-to-School Sweepstakes.

Iconic Fashion Brand

This leading fashion brand doubled their CPA during key back-to-school shopping events and seasonal promotions.

Driving Sales and Loyalty by Giving Back

Together, these 3 brands gave back $18,381, helping over 2,000 families fund their kids’ sports and activities.

Get Started

If you’re ready to tap into group spending power and inspire loyalty by giving back, contact your FlipGive Account Manager today.

About FlipGive

FlipGive is a digital marketing platform that uses the power of team funding to help brands win new customers and maximize lifetime value.Through online and in-store purchases, groups of parents fund their kids sports and activities through everyday shopping. By giving back to your most valuable customers and what matters most to them, FlipGive elevates your brand, helping you stand out from the crowd while driving measurable ROI and brand goodwill.

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