Parents spent $27.8 billion on back-to-school shopping in 2019 in the U.S. alone. With clothing and accessories, school supplies and electronics making up the top spending categories, these brands needed a way to stand out during the second busiest shopping season of the year.
These 3 leading brands saw the unique opportunity with FlipGive.
Not only was FlipGive's audience perfectly aligned to the target for back-to-school shopping - busy moms and dads - it allowed these brands to tap into the spending power of groups. Each FlipGive team brings an average of 15 engaged parents onto the platform to shop.
Rather than offering discounts, coupons or cash back to deal seekers, FlipGive helped these brands drive incrementality by giving back to their customers and what matters most to them: their kids. In turn, these brands gained new and loyal customers for life.
After learning more about each brand’s objectives and back-to-school promotions, FlipGive tailored quarterly placement plans for the shopping season.
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